The most important factor which is going to make or break your screen printing business is your pricing. You need to be sure that what you are charging is covering your costs with a healthy profit margin on top, otherwise you’re at a serious risk for failure.
The good news is that once you know how to properly price your screen print jobs, it’s very easy to implement correctly.
Every screen printing business has different costs associated with their operations, so there is no one answer for how much to charge for each job. Instead, you must follow guidelines to calculate how much you need to charge in order to be profitable while pricing competitively enough to win customers.
In order to make the proper calculations, you must determine how much of your costs are going to your screen printing jobs themselves, and how much is required to cover your business overhead.
Here is an excellent resource with all of the equations you need to determine this.
Once you have followed along with the equations on that page and have your screen printing job costs figured out, add a markup that leaves your screen printing business profitable. It is better to start lower, as the industry is very competitive and you want to be sure you aren’t losing business to competitors who price lower.
The Printer's Blog 